ADESTE’s final conference on Audience Development took place from 10-11 March 2016 in Bilbao, Spain. This gathering was a unique opportunity to unlock key findings, to learn about innovative and effective approaches to audiences, to hear from leading experts, network with peers from across Europe and beyond, and to gain new knowledge and skills to improve your audience development results.
Alessandro Bollo, Head of the Research and Consultancy Department at the Fitzcarraldo Foundation moderated a session dedicated to the mutual benefits of closer cooperation between academics and practitioners to advance audience development for the arts and cultural sector. He was joined by Cristina Da Milano, President of ECCOM who will report on the first results of the “Study on audience development – How to place audiences at the centre of cultural organisations”, commissioned by the EU.
The ADESTE consortium also published an e-book that follows the journey behind the ADESTE project. Told through a collection of articles and personal reflections from the people involved in the project such as researchers, trainers and experts from our team, participants in the training programmes, and external experts, readers can learn about a variety of aspects in the project and the learnings, project context, its aims, main actions and the consortium’s overall vision on audience development. Other articles presents the main research findings and further developments that research in this field should take and some articles are of course dedicated to the ADESTE training programme, its testing across Europe and their evaluation. The final articles draft some conclusions reflecting ADESTE’s main dimensions of work, cooperation and international exchange, organisational change, research and cultural policies.