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Do you wonder what Audience Development (AD) really means? Would you like to know more how to place audiences at the centre? Which tools can you use for a “good” audience development? What are AD practices throughout Europe? We are delighted to present you this summary of the study that addresses organisations, institutions, professionals, academics and students active in the…

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Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? Here, the key terms are: cultural impact; immaterial indicators; shared knowledge; shared practice; people to people; citizen/visitor. What are…

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On top of being a buzzword in certain parts of the cultural world for few years now, audience development is one of the new priorities of Creative Europe. It brings for the first time audiences/ spectators/ users/ citizens/ participants under the spotlight, on an equal footing with artists and cultural organisations. Current experience existing in the cultural sector (inside and…

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Written by Intercult intern, Sofia Calzavara Intercult is very pleased to have hosted the Audience Links Xchange conference from the 20th to the 24th of February, gathering all its most important collaborators and friends, especially those from  Baltic Audience Links, River//Cities and Corners, in the same place and moment. It was a week of intensive presentations, acute questions and involving…

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One of the largest challenges for cultural producers and cultural institutions is how to reach out to new and diverse audiences. Intercult dedicates a whole week, from 20 to 24 of February 2017 to Audience Links X-change which includes an international conference, workshops and internal meetings with invited international guests. The common theme is Audience Development. CORNERS recognized audience as…

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You can read, download and share Engage Audiences Newsletter here. As the journey is coming to an end, Alessandro Bollo from Fondazione Fitzcarraldo explores issues that emerged during the path, shares a bulk of lessons that were learned and considers few but important convictions.  “One year, hundreds of stories, many seas and uncountable routes for discovering that audience development in Europe…

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