MOVING FROM TASK I TO TASK II
87 organisations from 19 countries contributed to the first step of this study: thank you for your stories and experiences! 

We were asked to extend the first phase in order to allow many organisations to submit their case.
We immediately noticed an interesting distribution of countries and typology of initiatives.

We are grateful for such a response.

We will now evaluate each story by the end of May and look for those experiences that can help us move ahead with our study.

Because we believe that no change in cultural participation can be provided unless cultural organisations rethink themselves. Unless they engage in some sort of change –little or huge, immediate or steady.

Or, wherever this has always been the approach for long time now, we know that it is not a static process: it evolves over time.

We believe this is not an easy job: when audience becomes the key element towards which this shift has to be made, the work to do is even more challenging and difficult.

We believe this is not a simple statement.

We all know, as cultural practitioners, that Audience Development is not about adding one new skill to the current work, but it is about revising our own role keeping a simple question in mind: what do we want to provoke, evoke, create out there?

Yes, it requires skills and competences. It also requires a strong vision and a steady process.
Do you know where it gets even more complicated? When we realise that one size does not fit all.

This is why we are collecting stories and experiences from all over Europe.

This is why we are going around Europe to talk with cultural professionals and policy maker and listen to their point of view.

With our study, and inevitably including your voice, we are helping to reshape the EU understanding on what it takes to be effective in going towards this direction.

Stay tuned.


Time is up.
The first step is now closed.
By the end of May, all 87 submitted cases
will be evaluated.
More to come.