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Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? Here, the key terms are: cultural impact; immaterial indicators; shared knowledge; shared practice; people to people; citizen/visitor. What are…

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On top of being a buzzword in certain parts of the cultural world for few years now, audience development is one of the new priorities of Creative Europe. It brings for the first time audiences/ spectators/ users/ citizens/ participants under the spotlight, on an equal footing with artists and cultural organisations. Current experience existing in the cultural sector (inside and…

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Written by Intercult intern, Sofia Calzavara Intercult is very pleased to have hosted the Audience Links Xchange conference from the 20th to the 24th of February, gathering all its most important collaborators and friends, especially those from  Baltic Audience Links, River//Cities and Corners, in the same place and moment. It was a week of intensive presentations, acute questions and involving…

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One of the largest challenges for cultural producers and cultural institutions is how to reach out to new and diverse audiences. Intercult dedicates a whole week, from 20 to 24 of February 2017 to Audience Links X-change which includes an international conference, workshops and internal meetings with invited international guests. The common theme is Audience Development. CORNERS recognized audience as…

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You can read, download and share Engage Audiences Newsletter here. As the journey is coming to an end, Alessandro Bollo from Fondazione Fitzcarraldo explores issues that emerged during the path, shares a bulk of lessons that were learned and considers few but important convictions.  “One year, hundreds of stories, many seas and uncountable routes for discovering that audience development in Europe…

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The journey has come to an end. Like many founding journeys, it has required the courage to abandon old and well known territories, the strength to endure the mistakes and to learn from them, the willingness to meet new travel companions, the desire to learn new languages and stories, the generosity to share the richness gained throughout the trip with…

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