Audience Development study to be presented at ENCATC Annual Conference

ENCATC Annual Conference on “Cultural Management Education in Risk Societies” will take place 5 -7  October 2016 in Valencia, Spain.  The study on “Audience Development: how to put audiences at the centre of cultural organisations” will be presented by Alessandro Bollo on the special “Transfer Knowledge” session on October 7.

The main focus of ENCATC conference this year is: Which knowledge, skills and attitudes are required nowadays to become a cultural manager that is able to respond to changes? Or do we need to look beyond the classical knowledge and competencies? How can we teach students also entrepreneurial skills, which are more characterised by risk-taking, dealing with uncertainty and unpredictability in a digitalised and globalised environment? And do the recent adaptations of several cultural management programmes to cultural entrepreneurship reflect a broader and deeper paradigm shift?

For more details about the conference, go here.

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