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“Study on audience development – How to place audiences at the centre of cultural organisations” is a study by Fondazione Fitzcarraldo, carried-out together with Culture Action Europe, ECCOM and Intercult.

The aim of the study is to provide successful approaches and methods in the area of audience development to be disseminated among European cultural organisations. They will also be used as a basis for selection criteria in future calls for proposals launched by the Creative Europe programme.

The study will equip cultural leaders with the means to make a convincing case for becoming more audience-centric internally and externally.

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We are looking for cultural organisations that have undertaken the transition towards a more audience-centric approach, that are worth disseminating and sharing at European level. The aim of the “Study on audience development – How to place audiences at the centre of cultural organisations” is to provide successful approaches and methods in the area of audience development (AD) to be disseminated…

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CORNERS Audience Link Seminar took place in Gdansk, Poland on 16-19 February 2016. Conference opened with a presentation of the key assumptions of international study on audience development “How to place audiences at the centre of cultural organisations” by Chris Torch and Alessandro Bollo (Fondazione Fitzcarraldo). Detailed agenda of the seminar available here.