News
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“Study on audience development – How to place audiences at the centre of cultural organisations” is a study by Fondazione Fitzcarraldo, carried-out together with Culture Action Europe, ECCOM and Intercult.
The aim of the study is to provide successful approaches and methods in the area of audience development to be disseminated among European cultural organisations. They will also be used as a basis for selection criteria in future calls for proposals launched by the Creative Europe programme.
The study will equip cultural leaders with the means to make a convincing case for becoming more audience-centric internally and externally.
Next meeting at Artlab in Mantova
Preliminary results of the “Study on audience development – How to place audiences at the centre of cultural organisations” will be presented at Artlab (29 September – 1 October) in Mantova. The final programme of the event is now published and presentation of the study scheduled for 30 September 10:30-13:30. For more information about Artlab Mantova edition, the final programme and registration,…
Engage Audiences Newsletter: August 2016
The August edition of Engage Audiences Newsletter is now available here. Europe needs to increase cultural participation, and cultural and artistic organisations also need to be equipped to manage the challenge. How to enable those organisations to reach and engage a wider and diverse audience? asks Alessandra Gariboldi from Fondazione Fitzcarraldo in her editorial. Find out more about 30 organisations that will…
Increasing audience engagement requires a major cultural change
Europe needs to increase cultural participation, and cultural and artistic organisations also need to be equipped to manage the challenge. How to enable those organisations to reach and engage a wider and diverse audience? The general and increasing attention on Audience Development (AD) in Europe is due to different factors, stemming from different legacies and motivations. There are “old” reasons,…
Selected cases brief description
Check out the final list of 29 experiences which will be case studied in the study on “Audience Development – How to place audiences at the centre of cultural organisations”. 13 organisations have been gathered from the first list presented in the Inception Report, while 16 practices have been selected by the bottom–up candidacy process implemented through the dedicated Open Call….
Moving to the next phase
“Study on audience development – How to place audiences at the centre of cultural organisations” is moving to the next phase. Evaluation process of submitted 87 case studies is now finalised. 30 stories from 17 EU countries were selected for in depth-analysis. We are glad to have sectoral and country diversity presented in the final study. Interviews with selected organisations are now on-going…
87 case studies received
87 organisations from 19 countries contributed to the first step of this study: thank you for your stories and experiences! We were asked to extend the first phase in order to allow many organisations to submit their case. We immediately noticed an interesting distribution of countries and typology of initiatives. We are grateful for such a response. We will now…
ADESTE’s conference on Audience Development
ADESTE’s final conference on Audience Development took place from 10-11 March 2016 in Bilbao, Spain. This gathering was a unique opportunity to unlock key findings, to learn about innovative and effective approaches to audiences, to hear from leading experts, network with peers from across Europe and beyond, and to gain new knowledge and skills to improve your audience development results….
Bari international film festival
“Study audience development: How to place audiences at the center of cultural Organisations” was also presented at the Bari International Film Festival, on April 4, 2016. Panel discussion “Creative Europe and audience development: in search of a strategy”presented effective approaches and methods on the Audience Development for European cultural organisations, European capitals of culture and digital engagement frameworks. Read more.
Engage Audiences – New Deadline 30 April
Active in audience development? Take Part! This is a Call to Action to participate in the “Study on audience development – How to place audiences at the centre of cultural organisations”. We are launching an open invitation to collect and investigate a number of European practices in order to explore and point out the key success factors and the main…
AV Audience Development Meeting 2016 | LPM 2015 > 2018
AVnode LPM 2015 > 2018 Brewdog – Brussels 21st 22nd of April 2016 “Access to culture remains a highly topical issue across Europe. Available data on cultural participation shows that a significant part of the population still does not participate in mainstream cultural activities, with people in more deprived circumstances (with regards to their income and education level) participating much…