News
Welcome to our news page. This page features news, event updates and opinion pieces. Check in here regularly and read the latest information.
“Study on audience development – How to place audiences at the centre of cultural organisations” is a study by Fondazione Fitzcarraldo, carried-out together with Culture Action Europe, ECCOM and Intercult.
The aim of the study is to provide successful approaches and methods in the area of audience development to be disseminated among European cultural organisations. They will also be used as a basis for selection criteria in future calls for proposals launched by the Creative Europe programme.
The study will equip cultural leaders with the means to make a convincing case for becoming more audience-centric internally and externally.
Connecting people to art, art to people
“Connecting people to art, art to people” focuses on the example of Corners of Europe in Blyth, UK (May 2016) to highlight audience engagement and development factors and dynamics, with the hope to provide a tool for cultural producers to devise and deliver projects that can “connect people to art”. This document was supported by Corners, ISIS Arts and Arts Council England….
Study on audience development: at a glance
Do you wonder what Audience Development (AD) really means? Would you like to know more how to place audiences at the centre? Which tools can you use for a “good” audience development? What are AD practices throughout Europe? We are delighted to present you this summary of the study that addresses organisations, institutions, professionals, academics and students active in the…
Study on audience development: how to place audiences at the centre of cultural organisations is launched
Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? Here, the key terms are: cultural impact; immaterial indicators; shared knowledge; shared practice; people to people; citizen/visitor. What are…
Engage Audiences study will be presented in Brussels
On top of being a buzzword in certain parts of the cultural world for few years now, audience development is one of the new priorities of Creative Europe. It brings for the first time audiences/ spectators/ users/ citizens/ participants under the spotlight, on an equal footing with artists and cultural organisations. Current experience existing in the cultural sector (inside and…
Reflections on the Audience Links Xchange week
Written by Intercult intern, Sofia Calzavara Intercult is very pleased to have hosted the Audience Links Xchange conference from the 20th to the 24th of February, gathering all its most important collaborators and friends, especially those from Baltic Audience Links, River//Cities and Corners, in the same place and moment. It was a week of intensive presentations, acute questions and involving…
Audience Links Xchange: The Future of the European Project
One of the largest challenges for cultural producers and cultural institutions is how to reach out to new and diverse audiences. Intercult dedicates a whole week, from 20 to 24 of February 2017 to Audience Links X-change which includes an international conference, workshops and internal meetings with invited international guests. The common theme is Audience Development. CORNERS recognized audience as…
Engage Audiences Newsletter – December 2016
You can read, download and share Engage Audiences Newsletter here. As the journey is coming to an end, Alessandro Bollo from Fondazione Fitzcarraldo explores issues that emerged during the path, shares a bulk of lessons that were learned and considers few but important convictions. “One year, hundreds of stories, many seas and uncountable routes for discovering that audience development in Europe…
EngageAudiences: the final act
The journey has come to an end. Like many founding journeys, it has required the courage to abandon old and well known territories, the strength to endure the mistakes and to learn from them, the willingness to meet new travel companions, the desire to learn new languages and stories, the generosity to share the richness gained throughout the trip with…
Europa Creativa: What’s Next?
Next stop in our dissemination itinerary is Turin. Alessandro Bollo presented the Engage Audiences study at the “Europa Creativa: What’s Next?” event. In December 2013 EACEA opened the first set of calls of the Creative Europe Programme. Three years after 6 calls for the cultural and creative sectors were launched – from audience development studies to the call on refugees integration. There…
Be SpectACtive! Barcelona Conference
Engage Audiences study was presented at the Be SpectActive! annual conference in Barcelona. This gathering focused on the “Proactive role of live performance audiences”. Alessandro Bollo shared the preliminary results of the project, focusing on main challenges and achievements.