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The journey has come to an end. Like many founding journeys, it has required the courage to abandon old and well known territories, the strength to endure the mistakes and to learn from them, the willingness to meet new travel companions, the desire to learn new languages and stories, the generosity to share the richness gained throughout the trip with…

During our study on how European cultural organisations work with audience development, a tendency appears. Who needs to be developed? The audience? The producers? The artists? The buildings? The society? Cultural operators and decision-makers are finding that it is the relationship that counts. Once they begin engaging with their audiences, the artistic eco-system changes radically. This is true for cultural leaders….

In our previous Newsletter, we told you that we had just finished interviewing 30 cultural organisations to analyse their audience development strategies and practices. ArtLab16 (held in Mantua, 30th of September 2016) we had the occasion to share preliminary results of this analysis with a wider audience. If we consider the key action areas that we identified after the background…

What does a festival of ancient music and a festival of digital arts have in common? What unites a contemporary art gallery, a museum of local history and a university library? What are the common threads connecting a theatre with a community centre or a dance company with a local cinema? All these sectors put audiences at the heart of…

The August edition of Engage Audiences Newsletter is now available here. Europe needs to increase cultural participation, and cultural and artistic organisations also need to be equipped to manage the challenge. How to enable those organisations to reach and engage a wider and diverse audience? asks Alessandra Gariboldi from Fondazione Fitzcarraldo in her editorial. Find out more about 30 organisations that will…

Europe needs to increase cultural participation, and cultural and artistic organisations also need to be equipped to manage the challenge. How to enable those organisations to reach and engage a wider and diverse audience? The general and increasing attention on Audience Development (AD) in Europe is due to different factors, stemming from different legacies and motivations. There are “old” reasons,…

“Study on audience development – How to place audiences at the centre of cultural organisations” is moving to the next phase. Evaluation process of submitted 87 case studies is now finalised. 30 stories from 17 EU countries were selected for in depth-analysis. We are glad to have sectoral and country diversity presented in the final study. Interviews with selected organisations are now on-going…