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“Study on audience development – How to place audiences at the centre of cultural organisations” is a study by Fondazione Fitzcarraldo, carried-out together with Culture Action Europe, ECCOM and Intercult.
The aim of the study is to provide successful approaches and methods in the area of audience development to be disseminated among European cultural organisations. They will also be used as a basis for selection criteria in future calls for proposals launched by the Creative Europe programme.
The study will equip cultural leaders with the means to make a convincing case for becoming more audience-centric internally and externally.
Engage Audiences Newsletter – November 2016
You can read, download and share Engage Audiences Newsletter here. “During our study on how European cultural organisations work with audience development, a tendency appears. Who needs to be developed? The audience? The producers? The artists? The buildings? The society? ” asks Chris Torch in his editorial. He argues that the role of an artist is to re-create the circle. Happy…
Chris Torch @ Arts and Audiences Conference
Watch Chris Torch from Intercult presented the Engage Audiences study at the Arts and Audiences conference in Gothenburg. The gathering that took place on 7-8 November 2016, is one of the most important European conferences on audience development. Watch his contribution here
The artist as a key to re-creating the circle
During our study on how European cultural organisations work with audience development, a tendency appears. Who needs to be developed? The audience? The producers? The artists? The buildings? The society? Cultural operators and decision-makers are finding that it is the relationship that counts. Once they begin engaging with their audiences, the artistic eco-system changes radically. This is true for cultural leaders….
Alessandra Gariboldi from Fondazione Fitzcarraldo presented the Engage Audiences study at the #MarketingArtes16, the VI Arts marketing & Audience Development Conference in Spain, promoted by ASIMÉTRICA. Entitled “CONNECT WITH YOUR AUDIENCE” the conference took place in Madrid, October 24-26, 2016. It attracted over 300 delegates at Teatros del Canal and the Madrid School of Marketing – MSMK, to explore and debate about the connection between…
Engage Audiences Newsletter – October 2016
You can read, download and share Engage Audiences Newsletter here. In this edition, Christina Da Milano from ECCOM talk about the variety of audience development practices . Political, social and economic contexts play a huge role in diversifying the way cultural organisations interpret their role and responsibility towards audiences and communities. Happy reading!
Engage Audiences Study in a blink: when one size doesn’t fit all
In our previous Newsletter, we told you that we had just finished interviewing 30 cultural organisations to analyse their audience development strategies and practices. ArtLab16 (held in Mantua, 30th of September 2016) we had the occasion to share preliminary results of this analysis with a wider audience. If we consider the key action areas that we identified after the background…
Da Milano at the NPU Conference 2016
Archeologist and museologist Cristina Da Milano will present an important study on Audience Development about “How to place audiences at the centre of the cultural organizations”. The study is funded by EU and is about defining what makes up the components in a good program for AD for medium-sized culture institutions. It is developed by Fondazione Fitzcarraldo, together with Culture Action Europe, ECCOM and Intercult. In addition to…
Audience Development study to be presented at ENCATC Annual Conference
ENCATC Annual Conference on “Cultural Management Education in Risk Societies” will take place 5 -7 October 2016 in Valencia, Spain. The study on “Audience Development: how to put audiences at the centre of cultural organisations” will be presented by Alessandro Bollo on the special “Transfer Knowledge” session on October 7. The main focus of ENCATC conference this year is: Which…
Engage Audiences Newsletter: September 2016
You can read, download and share Engage Audiences Newsletter here. In this edition, Alessandra Gariboldi from Fondazione Fitzcarraldo argues that exploring potential audiences is what unites variety of cultural/arts organisations. Read her editorial that gives a glimpse on main findings crystallising from the interviews and stay up-to-date regarding the upcoming dissemination events of the study on “Audience Development: How to…
Exploring (potential) audiences as the core activity for arts organisations
What does a festival of ancient music and a festival of digital arts have in common? What unites a contemporary art gallery, a museum of local history and a university library? What are the common threads connecting a theatre with a community centre or a dance company with a local cinema? All these sectors put audiences at the heart of…