Organisational change

Are you aware of the implications that moving towards a more audience-centric approach has? Are you willing to activate horizontal relationships between your departments, especially among Programming, Education, Marketing and Digital? Are you ready to integrate Audience Development in your strategic planning?


Asociatia Metropolis
ASOCIAȚIA CULTURALĂ METROPOLIS  Bucharest, Romania
Asociația Culturală Metropolis aims at promoting quality film and film culture in a broad sense, fulfilling a cultural policy and film culture promoting mission; bringing quality film to the Romanian audience, bringing the audience to the cinema, as well as bringing quality films to the public, nurturing a film culture demand and knowledge, and developing and accomplishing educational measures especially for youth and children, matching quality supply with quality/qualified demand. In Bucharest, Asociația Culturală Metropolis held a function as local, national and international film culture hub. Asociația Culturală Metropolis’ main activities are related to the production of 3 main events: KINOdiseeaCaravana MetropolisBalkanik Festival

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Auditorio de Tenerife
Auditorio de Tenerife Tenerife Island, Spain
The Auditorio de Tenerife, designed by the renowned architect Santiago Calatrava, is considered one of the most emblematic buildings of Spanish architecture. It is located in the city of Santa Cruz de Tenerife in an impressive site, next to the Atlantic Ocean and in front of the ancient Anaga Mountains. It opened on September 2003 and was conceived to become the home of the Tenerife Symphony Orchestra, the Canary Islands Music Festival and the Opera Festival, organised by that time by the local association of opera friends. Therefore, the building was equipped with a philharmonic hall (1658 seats), a chamber hall (428 seats) and some smaller areas, such as rehearsal and meeting rooms or dance and exhibition halls.

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Brighton Early Music Festival
Brighton Early Music Festival Brighton, UK
Brighton Early Music Festival (BREMF) is the largest early music festival (with a Brighton twist) in the South of England. The main activity of the charity is the festival, which takes place in late October and early November. The charity objectives are to encourage, advance, develop and maintain public education in appreciation of and involvement in pre-classical and classical music and the performing arts, by promoting periodically a series of public concerts, dramatic performances, exhibitions and other cultural events; to promote and assist in the advancement of public and professional education by the provision of workshops, lectures and educational events for people of all ages. Throughout the year it carries out educational activities with schools, young artists and the community.

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Bunker
Bunker Ljubljana, Slovenia
Bunker is oriented to performing arts. It was established in 1997 as a private, non-profit institute in order to promote young performing artists through the Mladi Levi festival that was initiated in 1998. Since many other festivals have started to present emerging performing artists Bunker has expanded its commitment to performing arts through following areas: performing arts production, festivals, international cooperation through networks and collaboration projects, educational programs, discussion evenings and management of the venue located in the outskirts of Slovenia’s capital city of Ljubljana. The venue is in an old power station converted into the performing arts centre. It is used by Bunker, but is also service/space for other performing arts organizations.

 

Cirkus Cirkör
Cirkus Cirkör Norsborg, Sweden
Cirkus Cirkör (CC) is a contemporary circus company. CC offers performances on tour in Sweden and all around the world, courses and educational programmes for young people with or without functional disabilities, wellbeing and leadership development for companies, circus in elder care, upper secondary school program in contemporary circus, customised events for companies and organisations, and residencies for artists and other creatives from around the world. Central CC aims are: To establish contemporary circus as an art form in Sweden, artistically and pedagogically; to continue to develop and explore the opportunities of the contemporary circus arts; to place Sweden on the world map of contemporary circus; to inspire and be inspired by young people and the street culture; to introduce contemporary circus in quite different arenas as well as to strengthen contemporary circus as an art form; to work for and to encourage cocky commitment, quality madness and solidarity individualism.

Dansen Hus
Dansen Hus  Stockholm, Sweden
Dansen Hus (DH) is a contemporary dance guest stage, presenting international as well as national artists and companies, including associated forms of stage art, like street dance and contemporary circus. DH has the art form, contemporary dance, and its contemporary enlargement as, as its primary mission. The audience development priority for DH is to promote accessibility to contemporary dance, by presenting high quality national and international dance, supporting, developing and renewing the art form. This includes giving choreographers the possibility to work in residencies and networking the dance sector for

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John Rylands Library
John Rylands Library Manchester, UK
The John Rylands Library (JRL) is part of the University Library, which in turn is part of the University of Manchester. The library is famous for having a Gutenberg Bible and the earliest known copy of St John’s Gospel – known as the St John Fragment as well as all four folios of William Shakespeare and several important 19th century facsimiles of the First Folio. JRL is especially interesting in its audience development because of the transformation over 7 – 9 years, progressing from a prestigious but rather dusty and old-fashioned institution to a well-loved public organisation. Between 2001 and 2016 its attendances have more than doubled and it has become the number one attraction in Manchester on Trip Advisor.

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Kilowatt Festival
Kilowatt Festival Sansepolcro, Italy
Kilowatt is a festival dedicated to the new artists and companies of the contemporary scene (theatre, dance, music, literature, performing and visual arts, cinema) and takes place every summer in Sansepolcro (a small city in Tuscany, Italy). The festival was conceived in 2003 and it is promoted and implemented by the theatre company CapoTrave. Since its foundation, CapoTrave has been recognised by the Tuscany Region among the most interesting young companies in the regional landscape, and therefore eligible for funding. The Visionari Project was created in 2007. From 2008 Kilowatt Festival has supported theatre, dance and performing arts productions. Since 2009 the festival has opened a contemporary music section, and the year after a visual arts section. In 2010, the Tuscany Region placed CapoTrave among the top 30 theatre 48 companies supported by regional funding, in 2013 it was recognised as an Artists’ Residency by the Region and in 2015 also by Italian Ministry of Culture.

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Künstlerhaus
Künstlerhaus, Vienna, Austria
Künstlerhaus is a private association of Austrian artists founded in 1861. It has 439 members, all artists covering a variety of fields: fine arts, sculpture, architecture, applied arts and film. The association resides in a 2000 m2 exhibition space in the centre of Vienna, built in 1868 that will be closed from July 2016 until September 2018, due to a complete renovation of the historic building. During this period, temporary quarters will opened in an old factory, in an urban development area of Vienna.

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La Maison des Metallos
Maison des Metallos Paris, France
The XIX century building that now hosts Maison des Metallos (MdM)  was a former music instruments factory, and then became headquarters of the Union Fraternelle des Métallos, a situation that lasted for 60 years and that left an important legacy in terms of place identity. Since the Union left in 1997, the building was run by a committee of inhabitants of the neighbourhood, who occupied it because they felt it was part of local identity. They were concerned about the forthcoming gentrification, which was starting at that time in the former working class neighbourhood. This sense of belonging of the local community had an important role in pushing the municipality of Paris to buy the venue, but also created at first some tension with the occupants as the city decided to convert it in a cultural venue run by an appointed director, that opened in 2007. So the first audience “issue” that MdM had to face, was to find the way to involve and resolve this tension. The relationship with the associations and former occupants took time to be reconstructed, but it’s today an important part of the identity of MdM and of its relation with the neighbourhood.

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MAXXI
MAXXI Foundation Rome, Italy
MAXXI – Museo Nazionale delle Arti del XXI secolo is a private foundation established in 2009 and funded by the Ministry of Culture, Regione Lazio and Enel, a national energy supplier (former national electric company). The famous architect Zaha Hadid on the structure of a former military industrial plant created the building and it is located in the Flaminio area, a district inhabited by upper class, boasting a number of modern and contemporary buildings (the Auditorium by Piano, the Palace of Sport by Nervi, Ponte della Musica of Buro Happold-Kit PowellWilliams Architects, etc.). MAXXI is not only a museum, but a space were new cultural productions are developed and partnership is the main tool to achieve this result: the Foundation has more than 150 institutional and private partners and donors.

 

Mercat de les Flors
Mercat de les Flors Barcelona, Spain
The Mercat de les Flors has an eclectic programme that welcomes a broad range of styles, from the experimental and the contemporary to more popular projects, such as flamenco and hip-hop. Over the last four seasons, around 50% of the audiences have attended productions from Catalonia, while 20% have seen Spanish ones, and around 30% have been for international productions.

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New Wolsey Theatre
New Wolsey Theatre Ipswich, UK
New Wolsey Theatre is based in Ipswich and is an independent not-for-profit organisation. They are funded by Arts Council England as one of its National Portfolio Organisations and receive local funding from Ipswich Borough Council and Suffolk County Council as well as other project funding from a variety of sources. New Wolsey Theatre is a mid-scale theatre with a mixed performance programme that combines in-house with touring productions. It has a diverse audience, a strong commitment to access and reaching parts of the community not normally engaged in the arts. This is complemented by a strong business model based on a policy of maximising earned income, especially through ticket sales, and innovative funding. Ipswich is a town with 127.000 population, a mix of ‘rural bliss’, ‘gentrified areas’ new build family housing and older working class areas. Fans of the local football club Ipswich Town are known as the ‘Tractor Boy’ indicating how the town has historically been perceived (tractors are farm vehicles).

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Ohi Pezoume
Ohi Pezoume Athens, Greece
Ever since it was founded in Athens in 2004, the Greek company Ohi Pezoume had been running site-specific as well as indoor theatre performances on a fairly regular basis (around two per year). Despite being used to the instability of an independent a theatre company, funding from the Ministry of Culture meant that they were able to carry out the 94 funded projects in a stable way, researching new narratives which would keep their path alive and dynamic. In 2011, however, the devastating economic crisis that gripped (and continues to affect) Greece meant that the company had to revise its UrbanDig Project, i.e. their process of research and production of site-specific projects, and begin putting the audience at the epicentre of its work. They went from working in theatres, apartments and other spaces to adopting

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K. H. Renlund Museum
K.H. Renlund Museum Kokkola, Finland
K. H. Renlund as a public city and regional museum institution organizes collections, exhibitions and a broad spectrum of activities, event-connected and educational ones, within the museum’s cultural profile. KHR presents permanent and temporary exhibitions, events and educational programmes, expert supports, co-operations/collaborations, research partnerships and publications. KHR presented 2015-2016 seven long-term exhibitions on local heritage, art and ethnography and six to eight short-term art exhibitions. KHR serves the city and region as a cultural resource offering experiences of heritage and art and display ITE Art as national and international attraction. The museum also takes an active role in advancing local events and the development of the city’s culture sector. KHR supports with its resources small local museums in the provinces, with expert knowledge and as a regional public authority on questions concerning material heritage.

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The point
The point Eastleigh, UK
The Point’s professional programme includes a mix of contemporary dance and performance, contemporary theatre, aerial performances, events for families, film and comedy from British and international artists.The venue first opened with a dance studio, then with an additional 312 seat flexible auditorium, a studio theatre and then the development of a state-of-the-art residential Creation Space in 2009, allowing the venue to develop into a regional powerhouse for dance.

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