Building capacity

Are you willing to undertake a formal and structured path for training your staff in the area of Audience Development? Are you interested in taking part to Creative Europe projects aimed at working on Audience Development together with other European cultural organisations?


Asociatia Metropolis
ASOCIAȚIA CULTURALĂ METROPOLIS  Bucharest, Romania
Asociația Culturală Metropolis aims at promoting quality film and film culture in a broad sense, fulfilling a cultural policy and film culture promoting mission; bringing quality film to the Romanian audience, bringing the audience to the cinema, as well as bringing quality films to the public, nurturing a film culture demand and knowledge, and developing and accomplishing educational measures especially for youth and children, matching quality supply with quality/qualified demand. In Bucharest, Asociația Culturală Metropolis held a function as local, national and international film culture hub. Asociația Culturală Metropolis’ main activities are related to the production of 3 main events: KINOdiseeaCaravana MetropolisBalkanik Festival

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Auditorio de Tenerife
Auditorio de Tenerife Tenerife Island, Spain
The Auditorio de Tenerife, designed by the renowned architect Santiago Calatrava, is considered one of the most emblematic buildings of Spanish architecture. It is located in the city of Santa Cruz de Tenerife in an impressive site, next to the Atlantic Ocean and in front of the ancient Anaga Mountains. It opened on September 2003 and was conceived to become the home of the Tenerife Symphony Orchestra, the Canary Islands Music Festival and the Opera Festival, organised by that time by the local association of opera friends. Therefore, the building was equipped with a philharmonic hall (1658 seats), a chamber hall (428 seats) and some smaller areas, such as rehearsal and meeting rooms or dance and exhibition halls.

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Caos
Caos – Centro Arti Opificio Siri Terni, Italy
With over 5000 sq. meters at its disposal, CAOS is a complex centre of art production, hosting two museums, one exhibition area, one theatre, a residency centre, a library, a café- restaurant, a cinema and a special area for educational activities with about 1100 activities annual. Caos is community-oriented and artists-led initiative, with the aim to mediate between artists and communities in a participatory way.

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Click Festival
Click Festival Elsinore, Denmark
The CLICK Festival is an important, quite specific annual activity, which takes place over a weekend every year. It is initiated by the Culture Yard in Elsinore and realized through a complex collaboration with local and international partners, reaching out to an audience of 3.600 in 2016. CLICK reaches a segment with an interest in exploring the cross field between contemporary art, science and technology, those willing to get on board on a journey towards ‘undiscovered’ opportunities. The Culture Yard is a cross disciplinary and aesthetic institution aiming at a triangular vision based on three equally balanced elements: the artistic production, the social audience experience and the historical or architectural framework. Whether it is a performance, a concert, talks or art installations, these three elements form the very spine of the programming.

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Cirkus Cirkör
Cirkus Cirkör Norsborg, Sweden
Cirkus Cirkör (CC) is a contemporary circus company. CC offers performances on tour in Sweden and all around the world, courses and educational programmes for young people with or without functional disabilities, wellbeing and leadership development for companies, circus in elder care, upper secondary school program in contemporary circus, customised events for companies and organisations, and residencies for artists and other creatives from around the world. Central CC aims are: To establish contemporary circus as an art form in Sweden, artistically and pedagogically; to continue to develop and explore the opportunities of the contemporary circus arts; to place Sweden on the world map of contemporary circus; to inspire and be inspired by young people and the street culture; to introduce contemporary circus in quite different arenas as well as to strengthen contemporary circus as an art form; to work for and to encourage cocky commitment, quality madness and solidarity individualism.

 

John Rylands Library
John Rylands Library Manchester, UK
The John Rylands Library (JRL) is part of the University Library, which in turn is part of the University of Manchester. The library is famous for having a Gutenberg Bible and the earliest known copy of St John’s Gospel – known as the St John Fragment as well as all four folios of William Shakespeare and several important 19th century facsimiles of the First Folio. JRL is especially interesting in its audience development because of the transformation over 7 – 9 years, progressing from a prestigious but rather dusty and old-fashioned institution to a well-loved public organisation. Between 2001 and 2016 its attendances have more than doubled and it has become the number one attraction in Manchester on Trip Advisor.

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Kilowatt Festival
Kilowatt Festival Sansepolcro, Italy
Kilowatt is a festival dedicated to the new artists and companies of the contemporary scene (theatre, dance, music, literature, performing and visual arts, cinema) and takes place every summer in Sansepolcro (a small city in Tuscany, Italy). The festival was conceived in 2003 and it is promoted and implemented by the theatre company CapoTrave. Since its foundation, CapoTrave has been recognised by the Tuscany Region among the most interesting young companies in the regional landscape, and therefore eligible for funding. The Visionari Project was created in 2007. From 2008 Kilowatt Festival has supported theatre, dance and performing arts productions. Since 2009 the festival has opened a contemporary music section, and the year after a visual arts section. In 2010, the Tuscany Region placed CapoTrave among the top 30 theatre 48 companies supported by regional funding, in 2013 it was recognised as an Artists’ Residency by the Region and in 2015 also by Italian Ministry of Culture.

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Kinodvor
Kinodvor City Cinema Ljubljana, Slovenia
As a public institution and City Cinema KKC offers quality film screenings, including open-air screenings during summertime, connected events, side activities and film educational programs, primarily, but not just, for youth. KKC is fundamentally promoting quality film and film culture in a broad sense. As a venue for special events, among them film festivals, international conferences (one 2014 entitled Film Education in Cinemas), co-acting with Slovene and international partners in offering its facilities, services and expertise. KKC is organising additional activities as lectures and seminars, workshops and discussions, among which a Young Audience film and education programme for audiences younger than 14, and one for viewers older than 14 years. KKC is also holding a cinema archive available, a film bookshop and cinema café.

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Künstlerhaus
Künstlerhaus, Vienna, Austria
Künstlerhaus is a private association of Austrian artists founded in 1861. It has 439 members, all artists covering a variety of fields: fine arts, sculpture, architecture, applied arts and film. The association resides in a 2000 m2 exhibition space in the centre of Vienna, built in 1868 that will be closed from July 2016 until September 2018, due to a complete renovation of the historic building. During this period, temporary quarters will opened in an old factory, in an urban development area of Vienna.

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Laznia nowa
Łaźnia Nowa Theatre & Cultural Centre Krakow, Poland
The theatre building is 4,500 m2, former workshops halls of the school for mechanics, renovated and adapted as a multi-functional cultural facility. The institution is located in the very centre of the 250,000 inhabitants district of blocks of flats for steelworks employees of Nowa Huta. The theatre was attracted to start AD activities as tools for highlighting the cultural identity of residents of the Nowa Huta district. Based on earlier experience, practice and intuition, they were ready to take on the demanding work with people whose trust was manipulated, mystified and idealised through decades of local history and finally betrayed after the democratic transformation of Poland. The Theatre’s response was an affirmation of creativity, transparency and trust, providing symbolic gestures for reconciliation. To Bartosz Szydlowski Łaźnia Nowa Theatre mirrors the tradition of ancient Greece, with myths, polis and logos marking, but not determining, the sense of ‘my’ place. His dream is to develop the best cultural institution in Poland, but the goal is not reached as long as the institution runs only on the leader’s energy.

 

Museum aan de Stroom
MAS – Museum am de Stroom Antwerp, Belgium
In 2011 the city of Antwerp united different city collections in its new city museum, the MAS. Both the cultural policies and urban planning policies since the 1990s explain the creation of the MAS. In 1997, three of Antwerp’s city museums did not manage to attract national funding because of their shabby conditions of conservation. Hence, the Antwerp city council had to take a decision either to renovate these museums or to close them. Instead of renovating each museum, the city decided to create a brand-new city museum for the old collections in the old port area of Antwerp, which would add to the urban renewal of this run-down quarter.

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Mercat de les Flors
Mercat de les Flors Barcelona, Spain
The Mercat de les Flors has an eclectic programme that welcomes a broad range of styles, from the experimental and the contemporary to more popular projects, such as flamenco and hip-hop. Over the last four seasons, around 50% of the audiences have attended productions from Catalonia, while 20% have seen Spanish ones, and around 30% have been for international productions.

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New Wolsey Theatre
New Wolsey Theatre Ipswich, UK
New Wolsey Theatre is based in Ipswich and is an independent not-for-profit organisation. They are funded by Arts Council England as one of its National Portfolio Organisations and receive local funding from Ipswich Borough Council and Suffolk County Council as well as other project funding from a variety of sources. New Wolsey Theatre is a mid-scale theatre with a mixed performance programme that combines in-house with touring productions. It has a diverse audience, a strong commitment to access and reaching parts of the community not normally engaged in the arts. This is complemented by a strong business model based on a policy of maximising earned income, especially through ticket sales, and innovative funding. Ipswich is a town with 127.000 population, a mix of ‘rural bliss’, ‘gentrified areas’ new build family housing and older working class areas. Fans of the local football club Ipswich Town are known as the ‘Tractor Boy’ indicating how the town has historically been perceived (tractors are farm vehicles).

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Opgang 2 Theatre
Opgang2 Theatre Aarhus, Denmark
Opgang2 is an independent cultural institution based in Aarhus. The organisation focuses the three core areas: Opgang2 Theatre, Opgang2 Film and Opgang2 Youth Track (Ungdomsspor). Since the beginning in 1974 Opgang2 has grown into becoming one of the most significant professional institutions for youth programs and activities within theatre and film. The three departments work both independently and together, united under the common OPGANG2 logo. As an independent cultural institution Opgang2 produce professional theatre productions, documentaries and cultural festivals with and for a young audience – and they engage the youth in a partnership with the artists. The spine of Opgang2 is the use of art and culture as a transforming power to move and create movement. To challenge stereotypes and provoke taboos and in doing so building bridges between people across ethnic, social, cultural and psychological barriers with the overall aim to change people’s views of themselves and others. As such the organisation has a clear inclusive and democratic agenda.

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People Express
People Express Swadlincote, UK
People Express is a well-established arts organisation (25 years old in 2015), with complex, far reaching and deep-rooted relationships with the communities in the district where it has grown, and a track record of innovative and high quality participatory and community arts projects that have attracted national and international acclaim. Originally founded in 1990 as an Unincorporated Association registered charity with a board of voluntary committee members, PE changed into a Charitable Incorporated Organisation (CIO). It is a key member of EMPAF (East Midlands Participatory Art Forum), championing the promotion of the region’s strength in the range, quality and diversity of arts engagement..

 

St. Christopher Chamber Orchestra
St. Christopher Chamber Orchestra Vilnius, Lithuania
The ensemble took the name of St. Christopher – the patron saint of Vilnius and travellers. Their main concert hall place is St. Catherine Church (Sv. Kotrynos baznycia), that is not only one of the architectural sacred heritage jewels of the capital of Lithuania, but also since several years now, the municipality owned venue for concerts and chamber like cultural events. The orchestra does not own the place, but has a priority in use of it for rehearsals and concerts. It was one of the first churches renovated after Lithuania regained its independence. The place, due to its excellent acoustic features, is used mostly for concerts of different music ensembles, choirs, and orchestras, performing artists based in Vilnius. The place since 2006 is owned by Teachers’ House organization. This is the main orchestra location, but its activity in Vilnius and Lithuania is not reduced to this venue. The ensemble is challenging audience habits through invitation for their concerts to old industrial buildings, meadows in the forests, sand mining pit, balloon landing place, swimming pool, children library, etc.

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Teatro dell'Argine
Teatro dell’Argine  San Lazzaro di Savena, Italy
Teatro dell’Argine (TdA) is a social cooperative that, since the very beginning, has been based on an art project including not only production of shows, but also audience education, workshops and seminars, study and research. During the years, TdA has become a benchmark for a community made of audience, students, experts, associations and institutions. Working carefully on local level goes side by side with working on international level, realising strong co-productions, creating opportunities to meet with other cultures and 120 exchanging techniques, working methods and best practices: TdA’s international dimension comes from the need of an on-going dialogue with contemporary issues and new perspectives of European and worldwide theatre.

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Theater Zuidplein
Theater Zuidplein Rotterdam, the Netherlands 
Theater Zuidplein is a venue presenting theatre, music, dance, movie, stand-up, cabaret, talents, festivals and more for a predominantly urban audience, who are not frequent visitors at a theatre or venue. The theatre also run educational programs for children aiming at very diverse groups of interests. There is a clear focus on contemporary expressions, on the ‘now’! Objects or issues that lives or influences the society in any given ‘now’. Theater Zuidplein’s mission statement sets a stage for everyone. We ‘break the stage open’ through presenting and producing theatre and training options for truly anyone and any talent. This is anchored in the theatre’s vision: Theatre is the mirror of our society.

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York Theatre Royal
York Theatre Royal York, UK
York Citizens’ Theatre Trust was founded in 1936 and is the operating company of York Theatre Royal. YTR welcomes more than 200.000 visitors each year to a 270-year-old building, refurbished in 2016, in the heart of the historic city of York. The Theatre provides a healthy mix of produced work and middle scale touring productions in its 700 seat main auditorium, and small scale touring and produced work for and with young people in the 100 seat Studio Theatre. The theatre has long standing 138 artistic partnerships with many organizations and high quality local amateur companies, welcomes a range of touring companies, nurtures and supports emerging theatre companies. YTR is nationally recognized for its work with children and young people. This includes Youth Theatre, TakeOver Festival and the work with schools. Its Creative Engagement team works with all ages, but with a particular focus on 3 – 25 year olds.

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